įor the German market, they are coloured with natural fruit extracts, in contrast to the use of colourants in the past. According to the company, their brand awareness in Germany is 99 percent and the Goldbear stands for childlike joy. The Goldbears account for Haribo's largest revenue share. In 2005, Haribo produced about 100 million Goldbears daily in 15 establishments throughout Europe to ensure the distribution in over 100 countries. Since 1960, Haribo calls its gummy bears Goldbears, in order to distinguish them from other manufacturers' products. They also contain acidifiers, coating agents, water and a gelatine mixture, which gives the bears their rubbery consistency. Goldbears are fruit gums in the shape of stylised bears, that are two centimetres in size and consist of sugar, sugar syrup, colourants and flavourings. The Haribo Solingen factory in 2021 Goldbears In 1986, the confectionery company Haribo from Bonn bought the production and rights to the Maoam candy. As of 2013, it operated 16 factories which produce over 100 million gummy bears per day. It began international expansion in the 1960s and entered American markets in the 1980s. Haribo since expanded its operations, taking over many local confectionery manufacturers in countries all over the world. However, it was not only bigger than the present gummy bears, but also softer, due to the use of gum arabic instead of the now common gelatine. Two years after the company foundation, Hans Riegel invented the precursor of the Goldbear, who was still called Tanzbär (Dancing Bear) at that time. The house was Haribo's first production facility. In the same year, he bought a house that was located in the Bonn district Kessenich on a street called Bergstraße. According to the company, Riegel's seed capital was a sack of sugar, a copper pot, a marble slab, a stool, a stonewalled stove and a roller. In 1921, his wife Gertrud Riegel was the company's first employee. On December 13, 1920, the company was registered in the commercial register by its founder Johannes Riegel. The current headquarters are in Grafschaft, Germany. The company created the first gummy candy in 1960 in the form of little gummy bears called Gummibärchen. The name "Haribo" is a syllabic abbreviation formed from Hans Riegel Bonn. Haribo ( German pronunciation:, English: / ˈ h ær ɪ b oʊ/ HARR-i-boh) is a German confectionery company founded by Hans Riegel Sr.
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